Nostalgia, anyone? Let's go back to the mid-1920's, to a 3rd floor loft in a factory building in New York City over-looking 14th St. between 5th and 6th Avenue. This was the home of Premier Artificial Flowers Inc., manufacturer and wholesaler, of artificial flowers, leaves, ferns, etc. made from hot-pressed dyed cloth and hand-wound wire stems.

At that time we didn't have the plastics of today, in fact the only thing close to what could be called a 'plastic' was a highly flammable material going by the name Celluloid, which was the primary medium for the 35mm movie film of the era, and Bakelite. We hadn't really created the term 'injection molding' for another decade!

I was curious little boy roaming around the machines in my father's factory, and learning that a hand operated screw-press produced over 4 tons of pressure on the forming dies used to make bright red poppy-petals for the poppys the girls who worked there assembled for the American Legion Veterans to sell on Armistice Day.

My father, George G. Singer, president of the company, was primarily a innovative salesman, and sold his line of merchandise to almost all the major Department Stores nationwide. As Christmas approached he noticed the slow-down in the floral departments of these stores. This stimulated him into designing the first line of green artificial Christmas trees, to be sold in the floral departments, that would now be called Trim-A-Tree shops. A few years later after being very successful with these green Visca Trees, he designed and manufactured, against warnings of being to radical, white Visca Trees (Visca: a type of broad-flat fibre imported from Switzerland in skeins). Through dealing with the Swiss, he started to use small music-boxes in a new line of wooden cabins, tree-pots, and churches that were sprayed with (a then new) white water-based vinyl-latex paint, and were hand flocked with finely chopped mica imported from India. During the next two years he became the largest importer of small Swiss music boxes. The company was now Premier Decorations Inc., with a new enlarged factory in Queens, New York.

As you can see, although Christmas Holiday traditions are old, there was room for innovation! But Dad was far from through. Plastics had now found a way into everyday life, so when he saw some crystal-clear molded multi-faceted diamond replicas his bell started ringing again .

The year was 1939. The curious little boy was now a curious young man trying to improve on each operation in the factory. When my Dad handed me some samples of these brilliant clear polystyrene jewels and said to me "See what we can do with something like these", --------?!
I can honestly say this was probably the defining point in my life. The road I followed since that day has been built of plastic, starting with mold designs (jeweled diamond-like snowflakes), then injection molding ( one of the first automatic Van Dorn 2 oz. machines ), vacuum forming ( the first large two station machines for outdoor Christmas vinyl displays ), heat-sealing ( the only line of inflatable Christmas decorations ), blow-molding ( the first continuous two station machine making gallon water bottles, etc.),and extrusion and a number of plastics related patents. My companies were Premier Plastic Molding Inc., Your Garden Inc., NuSeal Inc., and interests in Castle Products Inc., and Advance Molding Inc.

Now, after having retired twice, I've gotten a third-wind, and with my daughter Vivian, and grand-daughter Vanessa, we will build a line (with your help of course) of new , safe, and reasonably priced, Christmas Decorations. Also, revive some of the oldies I made in the 1940's.

Thanks for your interest, and hoping to see you on our list of happy customers. Merry Christmas, one and all.

Monroe J. Singer, Pres.